Vandaag, precies op de verjaardag van Bjørn, brengen hij en Karisma Records de eerste (video)single The Siren uit. Een single die de gedachte achter het album prachtig illustreert.
Bjørn legt uit: “Musically the song derives its inspiration from the more mellow side of Roger Waters, Richard Hawley and Tim Bowness, and is told from the perspective of someone observing a dancer. Lyrically it depicts how one can be easily mislead by temptation and hurt in the need for approval. The Siren itself dates back to the A Day At The Beach recording sessions with AIRBAG. It was one of many demos that I presented to the band but which didn’t quite fit in with the rest of the material.
Whilst writing Everything To Everyone, I redid most of the arrangements and lyrics and “The Siren” ended up being one of my favourite tracks on the album, and I would like to offer my sincere thanks to Simen Valldal Johannessen (OAK) for the beautiful piano, Henrik Fossum (AIRBAG) for the delicate drumming, and engineer Vegard Sleipnes for the mixing.”
Vor het album zelf heeft Bjørn zich laten inspireren door Dante’s Inferno en werkte samen wederom samen met Vegard Kleftås Sleipnes met wie hij het album ook produceerde. Daarnaast kon hij natuurlijk weer rekenen op de hulp van Henrik Bergan Fossum (Airbag), Kristian Hultgren (Wobbler), Simen Valldal Johannessen (Oak) en de Noorse Mimmi Tamba.